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Case Studies
 

BushBoy.com                 Objective: position Norm Coleman as Bush's representative, not Minnesota's


"...one of the year's most inspired--not to mention righteous--political websites. And as the sun fades on another sub-zero work day spent scrolling through dispatches chronicling this country's bum rush to oblivion, I must tell you: I not only love BushBoy.com; I need BushBoy.com. Sites like this make me laugh, ward off spiritual atrophy, and provide the daily vitamins and minerals essential to staying pissed off when being pissed off is a matter of survival. "
                - David Schimke, Managing Editor



JobForJohn.com             Objective: disrupt Bush's "Jobs and Growth" bus tour of the Midwest


"Mr. Andrew posted an account of his encounter [with Treasury Secretary John Snow in a Culver's drive-thru] on his website, jobforjohn.com, where he also created a map tracking the average number of jobs lost between each stop on the "Jobs and Growth" tour: Green Bay to Wausau -- 710 lost jobs; Wausau to Rochester, Minnesota -- 1510 lost jobs. Andrew quickly became a poster-boy for the economically discontent." 

[Read the full article]

Additional coverage:
  - Equal time on CNN Headline News
     with Secretary John Snow
  - Associated Press
  - The New York Times


DeanieBabies.org             Objective: capture the spirit of a campaign in a viral, collectible product


"Howard Dean hasn't been elected, much less won a primary, but he's already creating jobs.

"The small blue bean bags are filled with organic soybeans and emblazoned with a smiling cartoon of Dean's face. Davis sold them for $10 apiece or three for $20 Monday in the lobby of the Orpheum Theatre, where Dean held a campaign rally. Outside, Wirtzfield paraded on the sidewalk dressed in a human-sized version of their product.
                - Associated Press 

Additional recognition:
  - Accepted into Smithsonian's American
      Museum of Political History
  - 90 second bit on BBC
  - Drudge Report
  - The New York Times  
  - Nightline

 


PlayPolitics.org is a group of results-focused marketers, multimedia
artists and business professionals who cultivate effective and engaging
political satire and bring it to a regional or national audience.